Surviving the Summer Sales Slump

Hello fellow florists - here comes Summer! a time when the sun is shining and sales seem to dwindle. Are you ready to take a look at what you can do to strengthen sales during the sleepy Summer season?

At a time when sales drop off every flower shop needs to take a look at what they are offering and find a niche that only they can provide. The obvious question would be "What can I offer my customers that others in the area can not?" The answer will give you the reason why customers seek out your services before going to another florist in your area.

My Individual Point of Difference (or IPOD) is that I have shifted my purchasing power to farm fresh direct flowers instead of relying on my local wholesaler.  I have found that by buying my flowers from the ibuyflowers.com website, I have increased my profit margin and at the same time increased my customer's satisfaction! I have created a "niche" of my own.  My customers come back time after time saying that their arrangements have lasted weeks instead of days - all of which can only be due to the fact that I am now buying product that is cut when I order it and it is shipped to my shop within 72 hours of being cut. No other shops in the area are doing this. Although we will always need and appreciate our wholesalers, the introduction of farm fresh product has helped put our shop heads and shoulders above our competition.

My suggestion to other shops would be to TRY the product from ibuyflowers.com.  Start supplementing your regular orders with farm fresh product and see what is available on the website at www.ibuyflowers.com.  For a limited time only ibuyflowers.com is offering a 50% off discount on your first box. Log in today and carve out your own "niche." Turn those lazy days of Summer sales into a hot buying frenzy.